Created by TV presenter Sarah Beeny, the site delivers a no-nonsense approach to dating as everyone on the site is described by their friends.
The site has banished the stigma associated with online dating and innovated a modern approach to finding likeminded people.
Ms Beeny, who hosts Channel 4's Property Ladder programme, owns about 40 per cent of My Single Friend, which she co-founded with her friend Amanda Christie in 2004.
The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend.
She also appeared on Bob the Builder with Dermot O'Leary, where she estimated the value of Bob the Builder's house to be "Two Bob". Her TV and property career continues to grow but it is the business of love that has captivated and touched so many.
Perpetually setting her friends up - one girlfriend in particular - led her to think that there "must be a better way to do it".
Last month, internet dating accounted for one in every 160 online visits made by computer users in Britain.
While the shareholders are looking to sell My Single Friend, it is understood they would consider selling a minority stake to help launch the website overseas.
You’re saying something in a snapshot – ideally you smiling and having fun. Originally contemplating a career in the dramatic arts, from the age of 18 she began trying her hand at various entrepreneurial ventures.Her father was an architect for Bovis Homes so she was always milling around property, which clearly seeped into her veins as she has a successful property business and television career.An existing passion is often the best precursor for a business idea and it therefore seems completely natural that her hobby turned into a business.Nine years later, My Single Friend has over 200,000 active users per month and the site is responsible for an average of two marriages per week.After meeting the sister-in-law of Sarah Delafield-Cook, a talent hunter at Talkback Thames at a hen party, she went for a screen test to front a new programme series about property development.