Relevance is a guiding principle to ensure that all your marketing and communications efforts make a sustained impact. We mean your offering is practical and especially is socially applicable. They start doing well and so they think they have all the answers—and stop listening to consumers or anyone else. We have found that most people misread the definition, putting almost all their emphasis on the practical. It is certainly true that what you are offering must solve a customer need and do it well, but you need to do more. It produces different from before, has flatter hierarchies and is team-oriented, he summarises.
The person interviewing you will have read all those answers too.
Sure, we are still pursuing degrees and certificates entrenched in 20th-century systems.
But, to quote Harvard Business Review’s Mind the (Skills) Gap: “The lessons learned in school can become outdated long before student loans are paid off.” As it points out, the skills college graduates acquire during a bachelor’s degree that used to provide enough basic training to last a career, today have an expected shelf life of only five years.
Or, as a colleague coined it at a recent company-wide meeting, we must make our own “L (earn) UN (learn) A (nd) R(elearn)” strategy.
For every role you apply to, tailor the skills section of your resume so that the information included matches the skills mentioned in the job description.